Sony Innovation Lounge
Ginza: Showroom
Sony Innovation Lounge: Ginza
Ginza / Showroom
Open 11am-7pm daily.
Free admission
Average visit time: 10-15 minutes

Unlike the Sony Showroom (located just up the street at Ginza Place), the Innovation Lounge focuses on emerging technologies and more experimental products and prototypes. The whole place has an earnest "home of the future" feel to it, and in fact part of the space is currently devoted to a collaboration with architect Fumihiko Sano on a futuristic urban living space.

The very tasteful room-size mock-up is decorated at the extreme minimalist end of the scale, with high-tech video and image projection devices taking the place of furniture. Apparently people of the future will have ample free time to practice calligraphy with the help of a tiny kanji-projector, and windows will be replaced by projected images of the outdoors.

The rest of the Innovation Lounge has a more tech-show vibe to it. You can learn about the MESH project, Sony's foray into the Internet of Things, where small sensors can be attached to ordinary objects to detect movement, nearby motion, temperature, brightness and so on. There are also a bunch of smart watches and other devices incorporating e-ink, and some 3D printers. And Aromastic seems to be Sony's version of aromatherapy for the workplace, apparently with different scents for men and women, although visitors will have to be content with reading about the scents rather than experiencing them.

Chuo-ku, Ginza 5-3-1, Sony Bldg 5F.
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