
Devoted to the proud history of the Yebisu beer brand, this renovated facility is built on the site of Tokyo's original Sapporo Brewery. It includes a spacious restaurant, a smaller exhibition area, and a tiny gift shop.
Two large museum rooms are devoted to the history of the Yebisu brand, tracing the evolution of the beer's public face through the decades since the late 1800s. The extensive collection on display includes historical photos, advertising posters, wooden sign boards, newspaper ads and Yebisu-branded jackets.
In the brewery area you can admire the large brewing tanks and shiny pipes, and examine the main ingredients that go into beer. There are samples of hop flowers and a couple of different malts that you can pick up and sniff. The museum shop sells T-shirts, postcards and decorative tape.
By far most popular area of the facility is the restaurant, where you can sample a few seasonal and special Yebisu beers that aren't generally served elsewhere. Four-part tasting flights are available, or you can order by the glass. Beer-drinking snacks include sausage platters, assorted terrines, smoked salmon with garlic sauce, and potato salad.
Admission is free, and you can wander around the museum at your own pace. If you speak Japanese, there is also a 45-minute guided tour three times a day on weekdays and seven times a day on weekends. Advance reservations are required, and the fee for the tour is Y1,800, which includes beer at the end.










