Mask Dot Com is a specialty shop selling stylish face masks for everyday wear, with more than 200 varieties available. The store offers the services of a mask concierge to help you choose based on your wardrobe, or of course you can just browse the racks on your own.

While the masks are also available for purchase online, the company decided to open a physical location so that customers could enjoy the experience of choosing masks in person. The shop opened in September 2020 and is located in the Yaesu underground shopping complex next to Tokyo Station.

The most popular line of masks is a model that's constructed from a soft rayon-polyester blend, then treated with an ingredient used in cosmetics that helps keep the skin moisturized. These masks come in nine colors and three sizes (child, adult medium and adult large), and are sold in packs of three.

Masks here are priced from Y500-Y100,000, though most are in the lower ranges. Note that admission to the store may be limited during peak hours.