Brown, Sally, Choco and all your other favorite LINE characters are back in Tokyo! Their new home is a sprawling, three-story character-goods complex called LINE Friends Square, located in the heart of Shibuya. You'll also find many, many more characters than at the previous LINE shop in Harajuku, with the work of dozens of creative groups on display and for sale.

The main level is devoted to characters from LINE Creators, including the BT21 collab collection designed by K-pop group BTS. The original LINE Friends like Brown the salmon-loving bear and his fashionista sister Choco are up on the second floor, along with a rotating selection of other collections and temporary popup shops.

There's yet another shopping zone down in the basement, plus the DX Square media zone, which shows music videos and hosts special ticketed events. The main photo op for a quick selfie is the gigantic version of Brown the Bear at the main entrance.