Brown, Sally, Choco and your other favorite LINE characters are back in Tokyo, in a sprawling, three-story character-goods complex in the heart of Shibuya. There are many, many more characters than at the previous LINE shop in Harajuku, with the work of dozens of creative groups on display and on sale.

The main level is devoted to characters from LINE Creators, including the BT21 collab collection designed by BTS. The original LINE Friends like Brown the salmon-loving bear and his fashionista sister Choco are up on the second floor, along with a rotating selection of other collections and temporary popup shops.

There's yet another shopping zone down in the basement, plus the DX Square media zone, which shows K-pop music videos and hosts special ticketed events. The main photo op for a quick selfie is the gigantic version of Brown the Bear at the main entrance.